It’s official. I will be speaking at the BankHorizons conference in Atlantic City November 9. Here’s the agenda (I think I need a new headshot).
You can attend BankHorizons as a guest of the New Jersey Bank Marketing Association by following this link.
Business? It’s Social – Social Media Takes Center Stage At BankHorizons
It’s a bankers dream, and nightmare, all rolled into one. Social media is the coin of the realm these days. Done right, your bank can reach out to thousands of existing and potential customers, turning them all into die-hard fans. Done wrong and…well, it’s too scary to think about. That’s why BankHorizons attendees will flock to our special presentation on Controlling The Conversation: How To Incorporate Social Media Into Your Bank’s Marketing Strategy.
The session — sponsored by the Penn-Jer-Del Bank Marketing Association and the New Jersey Bank Marketing Association — features Steve Lubetkin. Now president of Cherry Hill-based Lubetkin & Co., he’s a seasoned bank marketing veteran, with stints in senior marketing positions at Bank of America, FleetBoston Financial Corp., and Summit Bancorp.