Cherry Hill-based Professional Podcasts LLC, the award-winning video and multimedia production subsidiary of Lubetkin Communications LLC, is producing a series of infant and child safety video podcasts, or “vidcasts,” for the Juvenile Products Manufacturers Association (JPMA), a non-profit association dedicated to promoting the industry and the safe use of juvenile products.
JPMA Safe Sleep Video #1
Professional Podcasts has completed two of five vidcast programs in the series. The first video, “Make every night a good, safe night,” and its companion, “Nursery and Safe Sleep Tips,” feature safe sleep tips for infants introduced by Lauren Pfeiffer, assistant executive director of JPMA.
JPMA Safe Sleep Video #2
Pfeiffer, who was also an expectant mother at the time of the taping, discusses crib safety, safe sleep practices, and offers information on JPMA’s product certification program and other resources for parents. The third video in the series will focus on bath-time safety, and two other video programs will discuss safe car and stroller travel with infants and young children.
“The safety videos will play a central role in our continuing educational outreach to new and expectant parents,” said Pfeiffer. “We’re extremely pleased with Professional Podcasts’ documentary video approach to production of this project, and its ability to handle all the technical aspects involved in delivering a web video experience to our site’s visitors.”
“We are pleased to be producing this important video series on infant and child safety for JPMA,” said Steve Lubetkin, managing partner of Professional Podcasts and principal videographer for the JPMA mini-documentaries. “Video podcasts are a valuable communications tool for organizations to deliver important information and connect with audiences that increasingly are seeking information online. You simply can’t establish this kind of audience engagement through printed materials alone.”
About the Juvenile Products Manufacturers Association
The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of more than 250 companies in the United States, Canada and Mexico. JPMA exists to advance the interests, growth and well-being of North American prenatal to preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance certification and business development assistance conducted with appreciation for the needs of parents, children and retailers. Each year, JPMA sponsors Baby Safety Month in September, and in 2010, JPMA is dedicating Baby Safety Month to safe sleep practices. JPMA initiated Baby Safety Month to educate parents and caregivers on the importance of the safe use and selection of juvenile products.
To find out more information about the JPMA Certification Program, the products certified and for a complete listing of JPMA members, please visit www.jpma.org. Follow JPMA on Twitter @JPMA, connect with JPMA on Facebook.com/jpma.org or visit www.jpma.org to learn more about additional safety tips and other JPMA initiatives.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC produces audio, video, e-learning, and other multimedia content for businesses and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, especially rich media content like audio and video podcasts, multimedia, and e-Learning modules, as tools that facilitate two-way communications with customers, employees, and others.
Professional Podcasts received a 2010 Astra Award from the New Jersey Communications, Advertising and Marketing Association (NJCAMA) for its business-to-business audio podcasts for global insurer/reinsurer ACE Group. The firm also shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with Take This Journey LLC for a video they produced for Samost Jewish Family and Children’s Services, and won a 2008 JASPER for its audio podcasts for a trade association.
Professional Podcasts produces high-quality audio and video podcasts for Constellation Energy; Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
Video podcasts are available at http://professionalpodcasts.blip.tv/.
UPDATED 11/6/2010: This news release was published by the Philadelphia Ad Club 10/11/2010.