Cherry Hill-based Professional Podcasts LLC, has produced a video webcast for the Wayne Presbyterian Church in Wayne, Pa., The purpose of the video webcast is to introduce the Church’s new Senior Pastor, the Reverend Casey Thompson, to the congregation. Professional Podcasts is an award-winning video and multimedia production subsidiary of Lubetkin Communications LLC
“Video podcasts are an increasingly valuable communications tool for organizations that want to explain their missions and tell interesting stories about how people in their organizations value their relationship with the organization,” said Steve Lubetkin, managing partner of Lubetkin Communications, LLC. “ For congregation members who may not have had the opportunity to meet the Rev. Thompson yet, a video interview like this can help the church connect with audiences that increasingly are seeking information online. You simply can’t establish this kind of audience engagement through printed materials alone.”
“This is a first for us,” said Linda Nirmaier, head of the Church’s communications committee. “While a minister has a lectern each week to share his theological perspectives, it is harder for a congregation to get to know more about the individual only through his sermons. We knew a webcast would enable the people of the church to get to know him on a more personal level.”
Reverend Thompson discusses his calling as a minister and the importance of what he calls “vibrant worship,” in the 30 minute video webcast interview conducted by Scott Palmer, the public relations director for the Philadelphia Phillies. Palmer, a former sportscaster with Philadelphia ABC affiliate WPVI-TV, is a member of the church.
The interview also can be seen on the church’s website, at http://www.waynepres.org.
About Wayne Presbyterian Church
As the oldest church in Wayne, PA, Wayne Presbyterian Church has continued for 135 years to be a witness to the Lord Jesus Christ in the Main Line community. In early 1870, thirty (30) residents established a Presbyterian Church in what was at that time a very small, almost rural, community. Today, Wayne Presbyterian Church is a worshipping community of 2000+ members and inquirers from several densely populated towns and counties in the western suburbs of Philadelphia. It is one of approximately 145 congregations which make up the Presbytery of Philadelphia, the fourth largest in the United States.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC produces audio, video, e-learning, and other multimedia content for businesses and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, especially rich media content like audio and video podcasts, multimedia, and e-Learning modules, as tools that facilitate two-way communications with customers, employees, and others.
Professional Podcasts received a 2010 Astra Award from the New Jersey Communications, Advertising and Marketing Association (NJCAMA) for its business-to-business audio podcasts for global insurer/reinsurer ACE Group. The firm also shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with Take This Journey LLC for a video they produced for Samost Jewish Family and Children’s Services, and won a 2008 JASPER for its audio podcasts for a trade association.
Professional Podcasts produces high-quality audio and video podcasts for such clients as Constellation Energy Group; Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society; the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar; NAPL, a graphic communications trade association; NJBankers, a trade association representing major banks in New Jersey; Leadership NJ; and the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.