CROSS POSTED FROM PRSA PHILADELPHIA BRAINSTORM BLOG
Peter Schumacher of the University of Trier reported on multimedia websites and how people look at them. His interest is in determining the best ways for designers to pull the content together for multimedia presentations, automated slide shows, and other online content, to enhance the experience by using data collected from how people actually navigate through such presentations. He analyzed eye-tracking data from participants to see how they viewed these presentations. You can see what parts of pictures people look at first and where their eyes go in the presentation’s environment.