Rick Sykes of Central Michigan University researched student-produced media. He was surprised to find student media recruiting his students to become multimedia editors. They are moving to multimedia journalism including video and podcasting.
His survey of several hundred student publication websites shows only a small fraction were still text-only. More than 90% had photos or slideshows, some with video and audio. 46% were using podcasts, about two-thirds had some blogs. Industry professionals in print told him that columnists blogging for the sports page was one of their biggest features. Readers want to see opinions from columnists.