SNCR Podcast: Excellence in New Communications Award Winner Goodwill Industries International

Arlene McCrehan
Arlene McCrehan
Beth Perell, vice president of communications and information management, Goodwill Industries International
Beth Perell, Goodwill Industries International

The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Beth Perell, Vice President of Communications and Information Management and Arlene McCrehan, Senior Director of Online Media from Goodwill Industries International, which won an award for Internal Communications and Communities.

Beth and Arlene collaborated on Goodwill’s more user-friendly and better organized intranet (case study), recognized with the SNCR Excellence in New Communications Award for Internal Communications and Communities.

The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board.

The podcast series appears weekly on Thursdays over the next several months.


Beth Perell, Vice President, Communications and Information Management, Goodwill Industries International, Inc.

Beth joined Goodwill portal team in 2005 to make information accessible to local Goodwills and help develop a culture of knowledge sharing. In 2007, she became the Director of Learning Solutions which also oversaw the in-person training events and technology-based learning initiatives.  In 2009, she became the VP of Communications and Information Management overseeing web development, media relations, social media and communications strategies. Beth has over 15 years of communications and knowledge management experience and has held positions at Mercer Human Resource Consulting and A.T. Kearney. Beth holds a B.A. from Miami University and a Master’s degree from Dominican University.

Arlene McCrehan, Senior Director of Online Media, Goodwill Industries International, Inc.

Arlene McCrehan
Arlene McCrehan

Arlene leads a team responsible for Goodwill’s social media initiatives and its public web sites, including the award-winning My Story blog. She is the co-inventor of the Donation Impact Calculator, located at Collectively, her team’s online reach extends to more than seven million visitors annually.








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