The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Lauren Burke, Marketing and Communications Associate – National Endowment for Financial Education® (NEFE®), which won an award in the Nonprofit category.
Lauren manages NEFE’s consumer-focused site, Spendster.org, where people can post videos describing impulse buys, regretful purchases, or stuff they never use, and answer the question, “Why did I buy this?” In the process, the site helps people learn more about making better choices with their money the next time they made a purchase. The whole site serves as a light-hearted way of accomplishing NEFE’s ultimate goal of behavior change in consumers. You can read more about the winning NEFE entry on the SNCR website.
The podcast series appears weekly on Thursdays over the next several months.
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