The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Lauren Burke, Marketing and Communications Associate – National Endowment for Financial Education® (NEFE®), which won an award in the Nonprofit category.
Lauren manages NEFE’s consumer-focused site, Spendster.org, where people can post videos describing impulse buys, regretful purchases, or stuff they never use, and answer the question, “Why did I buy this?” In the process, the site helps people learn more about making better choices with their money the next time they made a purchase. The whole site serves as a light-hearted way of accomplishing NEFE’s ultimate goal of behavior change in consumers. You can read more about the winning NEFE entry on the SNCR website.
Podcast: Play in new window | Download (Duration: 18:04 — 24.8MB)
The podcast series appears weekly on Thursdays over the next several months.
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