In this episode of the NAR Commercial Intelligence Briefing Podcast, Rod Santomassimo, founder of The Massimo Group, a coaching and consulting organization focused on the commercial real estate brokerage industry, is our guest.
Rod is a member of NAR Commercial’s Signature Series Speakers Bureau, and conducts training courses with such titles as “R.A.M.P. UP Your Brokerage Business!”, “Winning Assignments,” “The Brokerage Pipeline is your Bloodline,” “The ‘P Factor:’ Building a Proactive Prospecting and Presence Strategy,” “Prospecting by Telephone – Welcome to the Warm Call,” “The Business School of Commercial Brokerage,” “Broker/Manager – Understanding and Maximizing Your Role,” “Collect Commission, Not Just Data,” “Building a Proactive Prospecting Strategy,” “Building a Presence: How to Create and Coordinate a Personal Marketing Campaign,” and “The Art of the Deal
Rod N. Santomassimo is the founder and president of the firm. Rod has nore than 20 years of commercial real estate industry experience, a solid financial background and a proven growth track record that has repeatedly led to increased individual and company revenue.
The Massimo Group is proud to include Cushman Wakefield, Marcus & Milichap, Grubb & Ellis, Sperry Van Ness, Studley, Colliers, Carter USA, CORFAC, NAI and scores of regional and local firms and/or their individual brokers among its clients. Rod Santomassimo has been a featured speaker at a variety of local offices, regional conferences and CCIM’s National Conference, as well as the National Conferences for NAI Global, SVN, Grubb & Ellis and the National Association of Realtors. In addition Rod Santomassimo has been approved and selected as a featured speaker by the National Association of Realtors Commercial Alliance and its Signature Series.
Prior to creating the Massimo Group, Rod served a variety of roles in the commercial real estate industry including broker, owner, manager and executive level management for local, regional and national brokerage organizations. His most recent position was Executive Vice President of Sperry Van Ness where he was responsible the general oversight of the organization’s franchise operations and the productivity of its 800 advisors.
Rod earned a Masters of Business Administration from Fuqua School of Business, Duke University, in Durham, North Carolina. He also earned a Bachelor of Arts in Commerce from Washington and Lee University in Lexington, Virginia. He is a featured guest lecturer at the Fuqua School of Business, as well as the Kennan-Flagler Business School, at the University of North Carolina at Chapel Hill.
Rod is a two-time recipient of the Duke University, Fuqua School of Business Impact Alumni of the Year Award based on his work with both graduate students and alumni in Building a Personal Brand and Creative Approaches to Secure Greater Client/Prospect Opportunities.