River Communications Group: Peter Shankman, 5/12/08

In this podcast presented by the River Communications Group, Peter Shankman, CEO of The Geek Factory and author of Can We Do That? — Outrageous PR Stunts that Work, and Why Your Company Needs Them, discusses the importance of social media for professional communicators, and explains how to differentiate yourself by using social media.

This program was recorded May 12, 2008 at Marsha Brown's, New Hope, PA. The program runs about one hour.

Produced by Professional Podcasts LLC.


  1. How do I download this podcast to a mp3 file on a compact flash card to play and listen to in my car?If I have to sit in front of my computer to listen, its not worthwile. I want to make my driving time more productive.

  2. Thanks for the observation. It’s true, this is a vidcast and we wouldn’t want you watching it while you drive. I’ll strip out the soundtrack and post an audio pod later today. How’s that?

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