PRSA “Power of Professional Accreditation” brochure and podcasts

PowerOfAccreditationUPDATE, 8/7/2010: We noted with satisfaction this blog post on the Beaupre PR blog.

In 1995, Steve collaborated with David Kirk, APR, Fellow, PRSA, on this brochure promoting the Accreditation in Public Relations (APR) credential. The brochure reviews professional accreditation programs in other industries and the increasing importance placed on those credentials by people active in those professions.

Recent debates among PR practitioners over the value of the APR credential make it worthwhile to revisit the findings of this report.

Download the PDF by clicking on the brochure cover or here. PRSA Accreditation Brochure

We also produced a series of podcasts for the Accreditation Marketing Committee of PRSA, which you can hear at these links:

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