The Public Relations Society of America has launched a new podcast series with LMC featuring conversations with leading members of PRSA, the largest organization for public relations professionals in the world. The podcasts are hosted by Steve Lubetkin of LMC, who holds the Accredited in Public Relations designation and is a member of PRSA’s prestigious College of Fellows. Steve is also a past member of the PRSA national board of directors.
The first podcast, launched last month, features Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media.
You can listen to the podcast in the player below.
The second podcast features a conversation with Blythe Campbell, APR, an experienced executive ghostwriter, on how to make your executive writing more authentic. Campbell has been ghostwriting for CEOs and their leadership teams throughout a 30-year career in public relations, communications and marketing.