Cherry Hill-based Professional Podcasts LLC (www.professionalpodcasts.com) is producing podcasts this week at the Top Management Conference of NAPL, the trade association for excellence in graphic communications management, in Santa Barbara.
Here I am enjoying one brief moment of sunset by the Pacific Ocean, which is right across from the Four Seasons Resort where the conference is taking place.
Completing a podcast recording at the NAPL Top Management Conference are (from left): Maudie Briggs, president of Morrison Communications, Morristown, TN; Jerry Mechell, president of Swifty Printing, Arlington, TX; Joe Truncale, president and CEO of NAPL, conference host organization; and Don Bergeron of Daily Printing, Plymouth, MN.
We’ve been producing podcasts for NAPL for nearly a year now, and this is an organization that truly gets the value of podcasting for delivering their intellectual content to a highly focused and information hungry audience.
We’ve been busy podcasting, though. We’ve completed six podcasts (one recorded pre-conference, and five completed onsite.)
Our approach to podcasting is different than many podcasters. We regard this as a serious communications tool that can be used by business organizations to reach audiences with structured, informative content. When properly produced (like long-form public radio programming) podcasts can deliver content to dispersed audiences on a time schedule convenient for them, and at a cost for production that is dramatically lower than other media.
NAPL is also issuing press releases about the podcasts:
NEWS MEDIA MAY CONTACT:
Steve Lubetkin, Managing Partner
Lubetkin Communications LLC
Professional Podcasts LLC