CHERRY HILL, NJ — June 20, 2008 — Steve Lubetkin, managing partner of Professional Podcasts LLC, is quoted in an article about the use of social media technologies like podcasts by Jewish organizations, in the current issue of The Forward, a leading national Jewish newspaper. The story also appears on the Forward website at http://www.forward.com/articles/13594/.
The article, "Technologically Impaired? Jewish Organizations Struggle To Keep Pace With New Technologies, by Monique Cuvelier, quotes Lubetkin commenting that Jewish nonprofit organizations often don’t face pressure for technology investments from their boards because they are frequently controlled by larger Jewish nonprofits whose boards are less technically adept.
“Some of the secular nonprofits have boards of trustees and directors with people from large corporations that exert pressure to budget the money necessary for technical development,” said Steven Lubetkin, senior fellow of the Society for New Communications Research and a synagogue tech consultant in New Jersey. He spends most of his time with his podcasting business, ProfessionalPodcasts.com.
“They don’t usually do that in the Jewish not-for-profit world, because so many are owned or controlled by a federation,” he said.
Lubetkin recently returned from Reykjavik, Iceland, where he recorded sessions at the International Association of Online Communicators’ international conference that will be produced into podcasts, sponsored by the Philadelphia Chapter of the Public Relations Society of America. Earlier in June, he spoke about effective uses of podcasting technology at the Donor Recruitment and Communications Workshop of America’s Blood Centers in Las Vegas. America’s Blood Centers is the largest organization of independent blood banks in the country.
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading producer of audio and video podcasts for corporations and professional organizations.
Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others. Lubetkin is a frequent speaker on social media and podcasting. A video of his May 2008 presentation on podcasting at the New Jersey Bank Marketing Association is available for viewing at http://professionalpodcasts.blip.tv/file/931478/.
The firm has produced high-quality podcasts for ACE-INA Insurance, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.