Philly Startup Leaders offers 2012 Founder Factory Videos

Founder Factory 2012 Panel on Social Media, Marketing, and Public Relations
Panelists discuss social media, marketing, and public relations at the 2012 Founder Factory conference held November 16, 2012 at the World Café Live in Philadelphia. From left: Aaron McLean, COO & Co-Founder, EightEleven; Anita Garamella Andrews, CEO, Sepiida; and Cassandra Oryl, Principal, Slice Communications.
For the third year, Lubetkin Global Communications has been honored to be engaged by Philly Startup Leaders to produce conference video from the Founder Factory Event, held at the World Café Live in Philadelphia on November 16, 2012.

The Founder Factory is an annual event created by Philly Startup Leaders, meant to help foster growth of an ecosystem of entrepreneurs, mentors, angels, VC’s, students, schools and government groups within the Philadelphia area. As a collaborative and engaging event, the Founder Factor helps to unleash Philadelphia’s entrepreneurial potential.

You can watch the individual sessions from the Founder Factory in the players below, or purchase a complete DVD set from the conference in our online store. You can also order DVDs from the 2010 and 2011 Founder Factory there as well.



Chapter 1: Opening Remarks and Michael Golden Keynote

Chapter 2 – Getting the Word Out/Brand Recognition/Lead Generation Mitch Lapides

Chapter 3 – Customer Development/Customer Acquistion/Sales Heidi Gray-Devita

Chapter 4 – Marketing/Social Media/PR Panel
Moderator: Tracey Welson-Rossman Panel: Anita Garimella Andrews, Aaron McLean, Cassandra Oryl

Chapter 5 – Internal Metrics/What Should You Be Measuring? Joanne Lang

Chapter 6 – Team Building/Recruiting/Hiring/Firing/Outsourcing Lucinda Duncalfe

Chapter 7 – Deciding What Your Company Culture Will Be and Making it Happen
Panel Moderator: Brendan McCorkle
Panel: Bob Moore, Brendan Lowry, Tom Janofsky

Chapter 8 – Closing Speaker Josh Kopelman


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