CROSSPOSTED FROM PRSA PHIlADELPHIA BRAINSTORM BLOG
At IAOC Conference in Reykjavik, Iceland, Joe Basso of Rowan University presented on online newsrooms and media kits, and how people in different age groups use them.
At University level, there is an emphasis on one-way communications model, using communications platforms online as delivery systems to repackage existing material. Teaching professionals to think about how they use the channels to move organizations toward ethical business decisions is critical.
Question from Sam Terilli of University of Miami – are notions of transparency doomed? One way that enhances is that everything goes right out instantly. Compare with more seasoned practitioners who might be more reserved if they’ve has a problem.
Answer from Joe – Younger group wants to communicate without thinking about the fallout, needs to learn how to take time to think about the fallout. 36+ view the message more important. Slower to communicate but more conscious of the fallout. 35 and younger almost an addictive drug, the need to communicate overshadows thinking strategically. Younger people are not thinking about the two-way process. They are more interested in getting the communications out quickly.