Attendees learned about new tools for communications professionals such as Open Source, Open Workforce and cloud computing and other design applications and e-marketing software that are changing the way agencies and freelancers approach creative work and deliver results to their clients.
A panel discussion, moderated by Creative Marketing Alliance (CMA)’s Interactive Designer, Matt Kulcsar, featured Ed McLaughlin, Chief Marketing Technologist and Co-founder of SVM E-Business Solutions and Brian Crooks, Executive Creative Director at Influence Interactive discussing “New Tools and Environments for Creatives.”
You can purchase a DVD of this program in our store.
Brian Crooks: Formerly the creative director at Razorfish, Crooks has over 20 years of experience in the design field and has created several notable fully integrated consumer and BtoB interactive media campaigns, including those of Nestle, Dove, Sallie Mae, Neiman Marcus and General Motors. He will discuss how creatives need to be free to think and have access to the information that drives original thoughts. Attendees will learn to embrace new technologies that are catalysts for ideas, not simply an electronic box of tools. Crooks will focus on the convergence of the physical and digital—the space in which ideas can percolate and where information, observations and insights are the coin of the realm.
Ed McLaughlin: McLaughlin has executed countless online marketing initiatives with organizations large and small, from Fortune 500 to non-profits, across a broad array of industries. A champion of the emerging role of the marketing technologist, Ed has a professional passion for the business-changing potential of open source software, distributed workforce models and cloud computing. McLaughlin will focus on the concept of the “Distributed Agency,” meaning a shift from physical environments to digital environments and leveraging software-as-a-service, cloud computing, and the collaborative tools and ethos of the open source movement.
Matt Kulcsar: Kulcsar of CMA has more than 13 years of professional experience in website design and development. He has developed web content, managed websites, e-blasts, single-page websites and interactive displays also has expertise in combining SEO and SEM strategies with social media.