In this series of videos from its October 2012 seminar, the New Jersey Bank Marketing Association spotlights direct marketing tools for financial services firms.
When we think about direct marketing we must expand our campaigns through modern technology if we want to be successful. This meeting will encompass the use of digital printing to provide a more personal approach to the vehicle being distributed, the support that is available though the Postal Department, and the future of email communications in Banking, including email address maintenance, customer preference, deliverability and fraud prevention.
You can watch the presentations in the players below, or purchase a DVD of the entire program from our online store.
Direct Mail Marketing
Gary Johnson and Steve Fonti
United States Postal Service