FOR IMMEDIATE RELEASE
Steven L. Lubetkin, Managing Partner
Professional Podcasts Releases First Digital Video Podcast,
Panel Discussion on Professional Ethics in Public Relations Practice
CHERRY HILL, NJ – September 25, 2007– Professional Podcasts LLC, the Lubetkin & Co. Communications subsidiary that produces broadcast quality audio programs for corporate and professional clients, has released its first digital video podcast, featuring a panel discussion on professional ethics in public relations, produced for the Philadelphia Chapter of the Public Relations Society of America. Professional Podcasts has been producing audio podcasts for the chapter for more than two years.
The video podcast was recorded during the Chapter’s program to observe Ethics Month, which PRSA marks each September, according to Jonathan Morein, Chapter Vice President and Chief Ethics Officer.
Panelists in the ethics discussion were:
· Christopher Bauer, president of Bauer Ethics Seminars
· Attorney and former TV broadcaster David Frankel of Montgomery, McCracken, Walker & Rhoads, LLP
· Former Philadelphia Managing Director Phil Goldsmith of Goldsmith Kahn and Associates
· David Kirk, APR, Fellow PRSA, President of The PR Guy, Inc.
The program, which runs about one hour, can be viewed at no cost on the Chapter’s website, http://www.prsa.philly.org.
s” are recorded audio and video programs delivered via the Internet to audiences that can either download the files to Apple iPods or other digital audio devices, or view them directly from websites.
“Our Chapter members have been very enthusiastic about our podcast initiative,” said Maribeth Roman Schmidt, president of FCF Schmidt Public Relations and president of PRSA/Philadelphia. “Podcast listeners have downloaded our luncheon presentation by Tony Gnoffo, business editor of the Philadelphia Inquirer, more than 300 times since his appearance in June. Other programs have had similar download volumes, clearly demonstrating the value-added nature of podcasting and video podcasting for our communications outreach efforts.”
“For some time, our clients have expressed increasing interest in adding video podcast programs to their podcasting initiatives, to support their strategies of delivering their thought leadership, commentaries and expertise over the Internet,” Lubetkin said. “Digital videography adds a new dimension to podcasting by allowing audiences to experience an event or a conversation more fully. We are pleased to be able to offer this value-added advance to our technology services.”
Professional Podcasts’ in-house digital video production capabilities now include two professional quality Sony miniDV digital video cameras and associated location production equipment. Video podcasts will be edited using Sony non-linear video editing software and can be delivered over the Internet in a wide range of video formats, depending on client requirements. Professional Podcasts can also provide clients with DVDs for delivery to their audiences.
Professional Podcasts collaborates closely with clients to design podcast productions, including scripting, on-air talent, post-production editing, and all the arrangements necessary to make podcasts available through various podcast directories on the Internet, including the popular Apple iTunes Music Store (www.itunes.com).
Professional Podcasts already uses broadcast quality digital audio equipment to produce its podcasts, including an 11-part podcast series just completed at the GraphExpo printing industry conference in Chicago for NAPL, the trade association for excellence in graphic communications management (www.napl.org).
Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.
The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance, Magic Software Enterprises, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.
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