Lubetkin & Co. Communications, LLC
Communications, Public Relations & Technology Counsel
708 Crestbrook Avenue
Cherry Hill, N.J. 08003
(856) 751-5491 . (267) 295-1112 E-Fax
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications
+1 (856) 751-5491 or email@example.com
Sherry Wolkoff, Communications Coordinator
Samost Jewish Family & Children’s Service
+1 (856) 424-1333 or firstname.lastname@example.org
Samost Jewish Family & Children’s Service Launches Podcasts
With Cherry Hill-Based Professional Podcasts LLC
CHERRY HILL, NJ – May 25, 2007 – Samost Jewish Family & Children’s Service of Southern New Jersey, a constituent agency of the Jewish Federation of Southern New Jersey, has launched an audio “podcast,” an Internet-distributed audio program, produced in cooperation with Cherry Hill-based Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications.
The podcast program was produced from a panel discussion held May 8, 2007, at the Katz Jewish Community Center in Cherry Hill, entitled “Women and Ovarian Cancer: What You Need to Know Now!” Participants in the panel were:
Susan Bass Levin, Commissioner of New Jersey Department of Community Affairs and former Mayor of Cherry Hill Township, an ovarian cancer survivor.
Dr. Randolph Deger a noted gynecological oncologist from Virtua Gynecology Oncology Specialists.
Bridget Legrazie, director of Fox Chase Virtua Family Risk Assessment Program
Four local women who have survived diagnoses of ovarian cancer.
“We are very excited to have the opportunity to reach out to community members who want information about ovarian cancer and treatment alternatives,” said Margery Dannenbaum, Cancer Connection Coordinator at JFCS. “We believe that podcasting is a very effective way for us to provide a large cross section of women and their families with important information about the resources available in our community.”
The program is available for downloading and listening on computers or digital audio players at no charge at JFCS’s website (www.jfcssnj.org), or on a special podcast blog site (http://samostjfcspodcasts.blogspot.com). Visitors to the JFCS website can also get information on how to “subscribe” to distribution of the podcast so that they receive alerts about future JFCS podcasts automatically. (There is no charge for “subscribing” to podcasts). The podcast is also available at no charge to subscribers to the Apple iTunes Music store (www.itunes.com) and can be accessed directly in iTunes at this URL:
“Using a podcast to provide healthcare and support network information to families coping with cancer diagnosis demonstrates that Samost JFCS has a clear vision for best-practices integration of such new social media into business applications,” said Steven L. Lubetkin, managing partner of Professional Podcasts. “Like JFCS, other organizations should understand that podcasts can provide their clients, members, and other constituencies important information conveniently, without tying those audiences to a less-flexible programming format like a conference call or a web stream, where busy and time-constrained participants must gather at a common time. Podcast listeners get the information they need — at a time when they want it.”
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Samost Jewish Family & Children’s Service
JFCS is a non profit, non sectarian human services agency of the Jewish Federation of Southern New Jersey, with offices in Cherry Hill and Mt. Laurel, which provides a wide variety of counseling and support services to residents of Camden, Burlington and Gloucester counties.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
The firm has produced high-quality podcasts for ACE-INA Insurance, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.
# # # #
Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. Copies of the JFCS podcast are available on request. Please call Steve Lubetkin at (856) 751-5491 or email email@example.com