TO: Lubetkin Broadcasting – Editors and News Directors
FOR IMMEDIATE RELEASE
Steven L. Lubetkin, Managing Partner
Professional Podcasts Adds Digital Video Podcast Production Services
CHERRY HILL, NJ – September 17, 2007- Professional Podcasts LLC, the Lubetkin & Co. Communications subsidiary that produces broadcast quality audio programs for corporate and professional clients, is now offering digital video podcasts for its clients, the firm announced.
“Podcasts” are recorded audio and video programs delivered via the Internet to audiences that can download the files to their Apple iPods or other digital audio devices.
Professional Podcasts has been producing audio programs for its clients for more than two years, according to Steven L. Lubetkin, managing partner. Initial video podcast productions are planned for the Public Relations Society of America’s Philadelphia chapter, and the Bank Marketing Committee of the New Jersey Bankers Association.
“For some time, our clients have expressed increasing interest in adding video podcast programs to their podcasting initiatives, to support their strategies of delivering their thought leadership, commentaries and expertise over the Internet,” Lubetkin said. “Digital videography adds a new dimension to podcasting by allowing audiences to experience an event or a conversation more fully. We are pleased to be able to offer this value-added advance to our technology services.”
Professional Podcasts’ in-house digital video production capabilities now includes two professional quality Sony miniDV digital video cameras and associated location production equipment. Video podcasts will be edited using Sony non-linear video editing software and can be delivered over the Internet in a wide range of video formats, depending on client requirements.
Professional Podcasts collaborates closely with clients to design podcast productions, including scripting, on-air talent, post-production editing, and all the arrangements necessary to make podcasts available through various podcast directories on the Internet, including the popular Apple iTunes Music Store (www.itunes.com).
Professional Podcasts already uses broadcast quality digital audio equipment to produce its podcasts, including an 11-part podcast series just completed at the GraphExpo printing industry conference in Chicago for NAPL, the trade association for excellence in graphic communications management (www.napl.org).
Podcasts are digital audio or video recordings distributed using Internet technology. Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.
The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance, Magic Software Enterprises, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and in
terviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.
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