NEWS RELEASE: For the Second Time, Two Cherry Hill Based Content Producers Collaborate; Produce New Agency Video for Samost Jewish Family and Children’s Service


News Media May Contact:

Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications

+1 (856) 751-5491 or

Lori Braunstein, Principal
Take This Journey

+1 (856) 427-9426 or

CHERRY HILL, NJ – May 20, 2009 – Cherry Hill-based Take This Journey LLC and Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, have collaborated to produce their second video project together, this one depicting the services provided by Samost Jewish Family & Children’s Service, a constituent agency of the Jewish Federation of Southern New Jersey. The video uses interviews with agency clients to illustrate the broader definition of “family” that guides the agency’s response to community members in crisis or needing support services.

Lori Braunstein, principal of Take This Journey, produced the video. Steve Lubetkin, managing partner of Professional Podcasts, wrote the script and recorded voice-over narrations and the musical scoring used in the production.

“Samost Jewish Family and Children’s Service needed a new video to tell the story of the many services we provide to our community such as counseling, support, and crisis services,” said Sherry Wolkoff, JFCS Communications Coordinator. “We premiered the video produced by Take This Journey and Professional Podcasts at our annual meeting on May 6, 2009, and its touching, inspiring and heartwarming depiction of all that we do truly captured the essence of JFCS.”

The video will be available to visitors to the JFCS website at and JFCS’s Facebook page at . The video also can be viewed on the Professional Podcasts website,, and on the firm’s YouTube Channel.

You can also view the video in the player below:

“This is our second successful collaboration with Professional Podcasts on a documentary video for the South Jersey Jewish community,” noted Braunstein. “Both firms are able to draw on strong skills in videography, documentary story-telling, and production that let us deliver high-quality productions to our clients.”

“We were pleased to work with Take This Journey on this important video documentary project,” said Lubetkin. “Documentary videos like the JFCS program are a very special way to explain and preserve the life of a community, and they also provide a special bridge between generations when a story is told effectively through words, music, and pictures.”

Take This Journey and Professional Podcasts are working together on a third documentary video project, for the Jewish Community Foundation, honoring philanthropic women in the community.

About Take This Journey LLC

Take This Journey LLC creates documentary videos, family history videos, special event video montages, multimedia programs, and recordings of ethical wills, visual testaments in which individuals transmit their values, beliefs, advice and the stories of their families and their lives. Its website is

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC is an award-winning provider of audio and video podcasting services and multimedia content creation for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others. In 2008, Professional Podcasts received a JASPER Award for podcasting from the Jersey Shore Public Relations & Advertising Association.

In addition to its projects with Take This Journey, Professional Podcasts produces high-quality audio and video podcasts for Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

More information and links to audio podcasts are available at

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