NEWS RELEASE: Cherry Hill Podcast Producer Fills Gap in TV News Coverage Offers Affordable News “Wrapper” Service for Companies, Organizations




News Media May Contact:

Steven L. Lubetkin, Managing Partner
Professional Podcasts/Lubetkin & Co. Communications

+1 (856) 751-5491 or


CHERRY HILL, NJ – May 21, 2009 – Cherry Hill-based Professional Podcasts LLC, an award winning producer of broadcast-quality radio and TV content distributed over the Internet, is closing the gap in television coverage of community and corporate activities by offering an affordable and cost-effective video news “wrapper” service for clients.

The company, which has been producing corporate video and audio podcasts for nearly five years, has launched its video news “wrapper” service to meet the needs of organizations unable to achieve broadcast television coverage of their activities and events. “Wrapper” is broadcast industry slang for a report that uses a correspondent’s narration to “wrap” interviews and video clips of an event into a coherent story.

“The broadcast television industry has downsized the ability of local TV news departments to cover community and corporate events,” said Steve Lubetkin, managing partner of Professional Podcasts. “Public relations agencies and in-house corporate communicators have expressed increasing frustration over the inability of TV stations to send a crew to cover their events, and indeed, the stations often don’t have the staff resources even if they do want to cover these events. Many firms have also expressed interest in our video podcast services, but are not able to commit to full service podcasting coverage packages. Our news wrapper product allows organizations to satisfy their audience’s need for video coverage at an affordable price, and we can offer global distribution at an economic price point.”

In the new service, Professional Podcasts will cover an organization’s event, shooting interviews and “b-roll” illustrative footage for up to two hours, with an on-camera correspondent describing the event.

The firm will weave together a video report of up to five minutes, including broadcast tools such as motion graphics, special effects, “lower thirds” titling to identify participants, and music if requested. The service also includes posting by Professional Podcasts to video distribution sites on the Internet that will offer the content to a worldwide audience. Pricing for the service starts at $2,000 for the basic package.

Recent video wrappers produced by Professional Podcasts include “Family Continues Search and Rescue Effort for NJ Man, Joe Dunsavage,” (; “Walmart East Windsor NJ Store Hosts Boys & Girls Club Shopping Spree,” (; and “Walmart Gives Atlantic City Boys & Girls Club Members a Holiday Shopping Spree,”

( The firm’s complete video feed is available at

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC is an award-winning provider of audio and video podcasting services and multimedia content creation for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others. In 2008, Professional Podcasts received a JASPER Award for podcasting from the Jersey Shore Public Relations & Advertising Association.

Professional Podcasts produces high-quality audio and video podcasts for Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also has partnered on video projects with Take This Journey LLC for several nonprofit social service agencies in South Jersey.

The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

More information and links to audio podcasts are available at Video podcasts are available at

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