News: Professional Podcasts Produces Documentary Video for The Pines at Whiting Continuing Care Retirement Community (CCRC)

Pines at Whiting LogoCHERRY HILL, NJ – March 3, 2011 – Cherry Hill-based Professional Podcasts LLC, the award-winning video and multimedia production subsidiary of Lubetkin Communications has produced a documentary video in conjunction with PROFIT Communications, Blue Bell, PA, featuring residents of The Pines at Whiting, a continuing care retirement community (CCRC) operated by Keswick Pines, describing “why” they chose to live in the community.

The video will be used as part of conversations with prospective residents about their own lifestyle decisions, and is available for viewing on the Pines at Whiting’s Web site, Professional Podcasts worked closely on the project with The Pines at Whiting’s communications consultant, Deborah Israel, President, PROFIT Communications.

“Many senior adults postpone consideration of their living arrangements until it is too late for them to take an active role in the decision,” said Bill Janson, President / CEO of Keswick Pines. “We think that prospective residents who hear these real experiences from members of our community will be encouraged to think realistically about their own living arrangements before they are confronted with a health crisis or another issue that forces them and their families to make a rushed decision.”

“Our objective from the onset was to create a moving and meaningful video for The Pines at Whiting from the perspective of existing residents who made the decision to call this retirement community their home.” said PROFIT President, Deborah Israel. “What we found is that all of the seniors interviewed recognized the importance of ‘don’t wait before it’s too late,’ in making this major decision, and were eager to convey this sensitive message to prospective residents of The Pines,” added Israel.

“We were pleased to work with The Pines at Whiting to produce this video,” said Steve Lubetkin, managing partner of Professional Podcasts. “Documentary videos like this have become an increasingly important way to help organizations of all kinds engage with members of their communities by explaining their missions in ways that can’t be accomplished through words and still photos.”

About The Pines at Whiting

Keswick Pines, a 501(c)3 not-for-profit corporation provides residential and health care services to senior adults. The corporation was formed in 1989 and the first senior adult retirement community was opened in 1995. Originally known as Keswick Pines, the continuing care retirement community began to do business as “The Pines at Whiting” in January 2007.

About PROFIT Communications

PROFIT Communications, Blue Bell, PA, is an award-winning, boutique public relations company with a unique approach to providing PR/Marketing Communications and sales-focused services and solutions. Combining more than 30 years of communications expertise with savvy business acumen, PROFIT’s collaborators become a trusted member of each client team.  PROFIT specializes in:  strategic planning, PR, media relations, writing & editing, graphic design & art direction, email marketing communications, Web site development/design, social media and project metrics.  The PROFIT Team is committed to excellence in everything they do.  For more information please call 215-628-3640 or visit PROFIT online at

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC produces audio, video, e-learning, and other multimedia content for businesses and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others. Professional Podcasts shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with Take This Journey LLC for a video they produced for Samost Jewish Family and Children’s Services. Professional Podcasts previously won a 2008 JASPER for its audio podcasts for a trade association, and a 2010 Astra Award from the New Jersey Communications, Advertising and Marketing Association for podcasts produced for ACE Group, a global business-to-business insurer/reinsurer.

Professional Podcasts has produced high-quality audio and video podcasts for Constellation Energy; Walmart Stores; the National Association of Realtors; Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association; NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.  More information and links to podcasts are available at



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