NAPL Conference Preview Podcast: May 2, 2007 Seminar, Decommoditizing the Print Business, with Peter Winters of The Winters Group

NAPL, the trade association for excellence in graphic communications management, is pleased to present a Conference Preview Podcast for its upcoming seminar on “Decommoditizing the Print Business – Strategies for Reengineering the selling process,” taking place May 2, 2007 at EFI in Foster City, CA.

This podcast features an interview with leading sales consultant and business coach Peter Winters, president of The Winters Group & Associates LLC, who will be speaking at the May 2 seminar about his sales training methodology that helps graphic communications companies transform their sales efforts from job-by-job transactional selling to consultative selling, which results in longer-term, more profitable engagements with customers.

Peter Winters

Download the podcast here (26.6 mb stereo MP3 file, 18:57 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit

Keywords: winters,decommoditizing,print business,sales,consultative,prospect,NAPL,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin

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