In this episode of the Middle Chamber Books and Music Podcast, we speak with marketing expert Dick Martin about his most recent book, Secrets of the Marketing Masters – What the Best Marketers Do – and Why It Works. Because the topic area, corporate branding and marketing, overlaps with our interests in public relations and communications, we’re crossposting this podcast to the Lubetkin on Communications blog too.
In the book, Martin, a former AT&T public relations executive, explores the best advice of a variety of marketing gurus from headhunters and ad agency heads to academics, consultants, and the masters themselves.
You can hear the complete interview in this podcast player, and you can purchase Martin’s book at the link below. Read Dick Martin’s blog here.