David Meerman Scott, author of Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, is our guest in our latest Middle Chamber Books Podcast. David has recently made available a free electronic book, The new rules of PR: How to create a press release strategy for reaching buyers directly, that you can download from his website.
So far, more than 50,000 people have downloaded his e-book. In this podcast, we speak with David about his principles for using press releases directly with web readers. He also describes the companies profiled in Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers.
Download the podcast here (Stereo MP3, 36.3 mb, 25:48)
Listen to the podcast here: