In this edition of our podcast, we present a panel discussion conducted by the Philadelphia Chapter of the Public Relations Society of America (PRSA). This program was recorded April 20, 2006 at the Union League Club in Philadelphia.
|From left: Steve Lubetkin; Hope Primas; Les Wolff; Janis Shields; and Peter Key. (Rick Alcantara photo)|
The panelists are:
– Hope Primas, Principal, Hope Primas & Associates, an expert resource on nonprofit fund development and management in the Philadelphia region, will provide a brief presentation about planning and give an overview of the public relations tools you can employ to maintain public awareness of your programs and needs.
– Les Wolff, CEO of Philadelphia-based Smart Marketing Group, a 46 year veteran of the marketing arena who has worked with non-profits in a wide range of activities, will talk about how to manage a strong ROI using a celebrity (such as his client Smokin’ Joe Frazier) and how to create strategies that achieve other key objectives.
– Steven L. Lubetkin, APR, Fellow, PRSA, managing partner of Lubetkin Communications LLC, a technology-savvy veteran of more than 25 years in corporate and financial communications and print and broadcast journalism, will provide guidance on how to leverage emerging technologies effectively to enhance outreach efforts.
– Janis D. Shields, Director of Media and Public Relations for the American Friends Service Committee (AFSC) and an award-winning journalist, will provide solid ways to get the most out of your PR efforts on a shoestring budget.
[00:00:00] Steve introduces the program
[00:03:52] Michele Chierici, APR, president of the Philadelphia PRSA Chapter introduces the panel and makes opening announcements.
[00:07:10] Hope Primas makes introductory remarks about nonprofit PR.
[00:19:29] Peter Key, Philadelphia Business Journal
[00:31:57] Janis Shields, American Friends Service Committee
[00:52:24] Les Wolff, Smart Marketing Group
[01:06:26] Steve Lubetkin, Lubetkin Communications LLC
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