For more than 40 years, Larry Litwin, APR, Fellow, PRSA, has been teaching the practice of public relations at Rowan University, Glassboro, Gloucester County, NJ, and elsewhere. Following a distinguished career in broadcast journalism with ABC News and Philadelphia news radio station KYW-AM, Litwin began his teaching career and authored The Public Relations Practitioner’s Playbook for (all) Strategic Communicators: A Synergized* Approach to Effective Two-Way Communication (*The whole is greater than the sum of its parts.), which has just been published in its fourth edition.
In this podcast interview, Larry visits our studios to discuss the book, the state of public relations education, and how public relations practice has changed in the four decads since he launched his teaching career.
Download Larry’s bio from his website.
The Lubetkin on Communications podcast features interviews, conversations, and panel discussions of topics in the communications, journalism, and public relations fields. If you are interested in becoming a guest on the program, email Steve Lubetkin.
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