— Photo courtesy Don Christensen, Christensen Tamburri Communications (www.ctc-adv.com)
Steve Lubetkin, managing partner of Lubetkin Global Communications, moderated a panel of bank executives discussing recent rebranding initiatives, during the NJBankers Directors and Managing Officers Conference March 5, 2013 in Woodbridge, NJ. More than 200 senior bank executives attended the conference and participated in the interactive discussion about best practices in brand marketing for banks.
Steve will make a return appearance in June at the NJBankers Marketing Conference in Monroe Township, NJ, to discuss how banks can best use social media. In his last appearance at that conference, Steve’s presentation caused a stir when he responded to an audience question about the value of monitoring social media.
Searching on the name of a major bank in Twitter, Steve demonstrated why bank marketing and communications people need to monitor what is being said about them in social networks. The first search result made an obscene remark about the bank — and became the topic of an online column by Marty Daks (PDF), then banking correspondent for NJBiz.com.
You can engage Steve as a keynote speaker at your events. , or for training your teams in
- presentation skills and public speaking
- news media interviews (print and broadcast)
- effective use of social media
- how to produce audio and video podcasts
Send us an email for more information!
The Financial Brand has studied the subject of reputation management in the banking industry extensively. We found an average of one relevant social mention per month per $100 million in assets.
Fulton ($3.3B) should be seeing around 33 social mentions per month, when they are actually seeing about half that. They have 103 followers on Twitter.
ConnectOne ($929M) should see around 9 social mentions/mo. Of course Frank is very active and visible, so they might see a few more.
Investors ($12.7B) should see 127 social mentions per month, but this is next to impossible to track and monitor because the name “Investors” is so generic. How many people mention the words “investors” and “bank” in the same sentence? That’s thousands of false positives to wade through.