LUBETKIN & CO. NEWS RELEASE: Sun National Bank Creates Customer-Focused Podcast Program With Lubetkin & Co. Communications

CHERRY HILL, NJ – March 8, 2006 – Sun National Bank is the first New Jersey-based commercial bank to take advantage of Internet audio technology to distribute customer information through audio programs known as “podcasts.” Sun recently worked with Cherry Hill-based Lubetkin & Co. Communications to produce an audio program in conjunction with the launch of its new residential mortgage subsidiary, Sun Home Loans, Inc.

Lubetkin & Co. produced the podcast recording for Sun and has made available an Internet podcast “feed” so that visitors to the bank’s web site ( can download the recording for review on their computers or portable digital audio players. The podcast is also available on an RSS feed.

“We chose to partner with Lubetkin & Co. to produce a podcast because in today’s fast-paced world, we know that people need easy access to information at a time and place that’s right for them,” said Ed Malandro, director of Marketing for Sun National Bank. “A podcast has all the advantages of communicating on the consumers’ terms, allowing Sun to become a resource, in this case regarding mortgages.”

“Sun Bank is taking a dramatic leap ahead of other financial institutions in New Jersey by embracing podcasting technology to reach its customers,” said Steven L. Lubetkin, managing partner of Lubetkin & Co. Communications. “Businesses like Sun Bank can provide valuable information to an even broader group of interested stakeholders, through Internet-delivered audio broadcasts like this one.”

Lubetkin Communications is the leading provider of business podcasting services in Southern New Jersey and Eastern Pennsylvania. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and weblogs, or “blogs,” online journals that facilitate two-way communications with customers, employees, and others.

In January 2006, the firm produced the first-ever podcast for the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar. In December 2005, Lubetkin Communications produced the first-ever podcast for NJBankers, a trade association representing major banks in New Jersey. The firm also produces podcasts for the Philadelphia Chapter of the Public Relations Society of America, and publishes its own podcasts on such topics as public relations, computer technology, bond ratings, and interviews with book authors.

Lubetkin, a veteran of more than 25 years in corporate communications, a newspaper columnist and former broadcast news anchor, is a frequent speaker on technologies like blogging and podcasting. He also hosted more than 1,000 investor relations conference calls during a ten-year stint on Wall Street that included producing the first-ever audio webcasts by a global bond rating agency. Lubetkin & Co. specializes in strategic communications advice for corporate clients, executives, and other organizations. Its website is

Sun Bancorp, Inc. (Nasdaq: SNBC) is a multi-state bank holding company headquartered in Vineland, New Jersey. Its primary subsidiary is Sun National Bank, serving customers through 80 Community Banking Centers in Southern and Central NJ, Philadelphia, PA, and New Castle County, DE. The bank is an Equal Housing Lender and its deposits are insured up to the legal maximum by the Federal Deposit Insurance Corporation (FDIC). For more information about Sun National Bank and Sun Bancorp, Inc., visit

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Editors, Note: Mr. Lubetkin is available to discuss how podcasting technology can help organizations communicate effectively with their audiences. A copy of Sun Bank’s podcast will be available on request. Please call Steve Lubetkin at (856) 751-5491 or email

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