LOC#57: From “PR Vendor” to Trusted Adviser – PRSA NJ Panel, and Michael O’Connell, host of “It’s All Journalism”

In this edition of the Lubetkin on Communications podcast, we are covering communications at two ends of New Jersey. In our first segment, an interview with Michael O’Connell, host of the popular “It’s All Journalism” Podcast, recorded during a break at the Podcast Mid-Atlantic Conference in Gloucester County, NJ on September 12. In the second part of the program, we present the recent PRSA New Jersey Chapter panel discussion on how public relations practitioners can move from being just “vendors” to trusted advisors.

About Our Guests

Mike O’Connell

Steve, left, with Mike O'Connell, host of the "It's All Journalism" podcast, with a copy of <em>The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional,</em> purchased at the Podcast Mid-Atlantic Conference.
Steve, left, with Mike O’Connell, host of the “It’s All Journalism” podcast, with a copy of The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional, purchased at the Podcast Mid-Atlantic Conference.

Mike is the host of It’s All Journalism, a podcast that interviews key influentials in the area of digital and traditional journalism about the sweeping changes facing the journalism profession. He is a web and digital editor for Federal News Radio.

PRSA New Jersey Panel

The public relations function is often undervalued, but critical to the prosperity of any organization. How do you change the perception of being a “PR vendor” to becoming a trusted adviser and crucial part of the business team?

One bad crisis communication call can be financially devastating, if no one is listening to the advice of the public relations professional on the case. Find out how to make that important transition to trusted adviser. Mastering this process is essential for your career AND for the future of the company that you represent.

Gather with your peers and a distinguished panel of communications professionals from corporate, institutional and agency settings for a dynamic discussion about how to move from being perceived as a “PR vendor” to a trusted adviser.

The panel was moderated by Ken Jacobs, principal, Jacobs Communications.

torod-neptune-146x146Torod B. Neptune
Vice President, Corporate Communications
Verizon Wireless


danielleDanielle Devine
Vice President, Corporate Communications
Office of the Chairman and Enterprise Strategy
Johnson & Johnson


IMG_0044_lowres_SS1Julianne Maguire
Corporate Communications Manager
Benjamin Moore & Co., a Berkshire Hathaway company


scotScot E. Hoffman
Vice President, Global Communications
Prudential Financial, Inc.



Ken Jacobs, principal, Jacobs Communications

Ken Jacobs
Jacobs Communications

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  1. From “PR Vendor” to Trusted Adviser – with Communications Leaders from Verizon, J&J, Benjamin Moore & Prudential Financial | Public Relations Society of America (PRSA) New Jersey

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