In this edition of the Lubetkin on Communications podcast, we are covering communications at two ends of New Jersey. In our first segment, an interview with Michael O’Connell, host of the popular “It’s All Journalism” Podcast, recorded during a break at the Podcast Mid-Atlantic Conference in Gloucester County, NJ on September 12. In the second part of the program, we present the recent PRSA New Jersey Chapter panel discussion on how public relations practitioners can move from being just “vendors” to trusted advisors.
Podcast: Play in new window | Download (Duration: 1:44:02 — 142.9MB)
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About Our Guests
Mike O’Connell
Mike is the host of It’s All Journalism, a podcast that interviews key influentials in the area of digital and traditional journalism about the sweeping changes facing the journalism profession. He is a web and digital editor for Federal News Radio.
PRSA New Jersey Panel
The public relations function is often undervalued, but critical to the prosperity of any organization. How do you change the perception of being a “PR vendor” to becoming a trusted adviser and crucial part of the business team?
One bad crisis communication call can be financially devastating, if no one is listening to the advice of the public relations professional on the case. Find out how to make that important transition to trusted adviser. Mastering this process is essential for your career AND for the future of the company that you represent.
Gather with your peers and a distinguished panel of communications professionals from corporate, institutional and agency settings for a dynamic discussion about how to move from being perceived as a “PR vendor” to a trusted adviser.
The panel was moderated by Ken Jacobs, principal, Jacobs Communications.
Panelists:
Torod B. Neptune
Vice President, Corporate Communications
Verizon Wireless
Danielle Devine
Vice President, Corporate Communications
Office of the Chairman and Enterprise Strategy
Johnson & Johnson
Julianne Maguire
Corporate Communications Manager
Benjamin Moore & Co., a Berkshire Hathaway company
Scot E. Hoffman
Vice President, Global Communications
Prudential Financial, Inc.
Moderator
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