LOC Podcast: PRSA NJ Panel on Brand Storytelling and Content Marketing

Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results.

Brand journalism (also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company’s message are the new PR frontier.

In this episode of the Lubetkin on Communications podcast, we present a panel program from the Public Relations Society of America’s New Jersey Chapter, held October 19, 2017 in Rahway, NJ.

Moderating the program and presenting is Christopher Biddle, APR, president of Biddle Communications & Public Relations.

Panelists were:

Lindsay Moskal

Senior Strategist

Litzky Public Relations

Steve Lubetkin, APR, Fellow, PRSA

Managing Partner

Lubetkin Media Companies

Justin Gianninoto

Director, Digital Strategy

Stern Strategy Group