Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results.
Brand journalism (also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company’s message are the new PR frontier.
In this episode of the Lubetkin on Communications podcast, we present a panel program from the Public Relations Society of America’s New Jersey Chapter, held October 19, 2017 in Rahway, NJ.
Podcast: Play in new window | Download (Duration: 1:40:18 — 137.9MB)
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Moderating the program and presenting is Christopher Biddle, APR, president of Biddle Communications & Public Relations.
Panelists were:
Lindsay Moskal, Senior Strategist, Litzky Public Relations
Steve Lubetkin, APR, Fellow, PRSA, Managing Partner, The Lubetkin Media Companies
Justin Gianninoto, Director, Digital Strategy, Stern Strategy Group
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