LOC Podcast: PRSA NJ Panel on Brand Storytelling and Content Marketing

Participants in the PRSA NJ Oct. 19 panel on Content Marketing & Storytelling were, from left: Justin Gianninoto, Director, Digital Strategy, Stern Strategy Group; Lindsay Moskal, Senior Strategist, Litzky Public Relations; and Chris Biddle, APR, president, Biddle Communications & Public Relations and PRSA NJ Chapter President. Steve lubetkin of The Lubetkin Media Companies also was on the panel.
Participants in the PRSA NJ Oct. 19 panel on Content Marketing & Storytelling were, from left: Justin Gianninoto, Director, Digital Strategy, Stern Strategy Group; Lindsay Moskal, Senior Strategist, Litzky Public Relations; and Chris Biddle, APR, president, Biddle Communications & Public Relations and PRSA NJ Chapter President. Steve lubetkin of The Lubetkin Media Companies also was on the panel.

Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results.

Brand journalism (also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company’s message are the new PR frontier.

In this episode of the Lubetkin on Communications podcast, we present a panel program from the Public Relations Society of America’s New Jersey Chapter, held October 19, 2017 in Rahway, NJ.

Chris Biddle, APR, president of Biddle Communications & Public Relations, and president of the New Jersey Chapter of PRSA

Moderating the program and presenting is Christopher Biddle, APR, president of Biddle Communications & Public Relations.

 

 

 

Panelists were:

Lindsay Moskal

Senior Strategist

Litzky Public Relations

 

 

Steve Lubetkin, APR, Fellow, PRSA

Managing Partner

Lubetkin Media Companies

 

 

Justin Gianninoto

Director, Digital Strategy

Stern Strategy Group

 

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