Some critics of public relations practice suggest that it’s an oxymoron to mention ethical behavior and public relations in the same sentence. Our guest on this episode of the Lubetkin on Communications Podcast disagrees with that criticism – vehemently and successfully.
We present a conversation with Ann Subervi, president and CEO of Utopia Communications, a public relations agency dedicated to the proposition that public relations can be practiced “ethically, transparently and with the highest of principles.”
Ann is the 2010 chair of the PRSA Counselors’ Academy, and a leading advocate of principled, socially responsible public relations practice. She blogs about ethical issues in public relations at The Ethical Optimist Blog.
Steve’s article, “Create your own video to advance your company’s reputation,” with tips on how to produce good quality corporate videos for the web, was published in the June 2010 issue of PR Tactics, the monthly newsletter [Read more…]
Steve Lubetkin, managing partner of Lubetkin Communications and Professional Podcasts, is interviewed on the February 19, 2010 episode of “On the Record Online,” the public relations podcast produced by Eric Schwartzman. Download Eric’s interview with [Read more…]
In this podcast we present the PRSA Philadelphia Chapter Kickoff Meeting for 2007, featuring chapter officers explaining the value of a PRSA membership, the programming planned for this year, and special focus on host committee [Read more…]