Some critics of public relations practice suggest that it’s an oxymoron to mention ethical behavior and public relations in the same sentence. Our guest on this episode of the Lubetkin on Communications Podcast disagrees with that criticism – vehemently and successfully.
We present a conversation with Ann Subervi, president and CEO of Utopia Communications, a public relations agency dedicated to the proposition that public relations can be practiced “ethically, transparently and with the highest of principles.”
Ann is the 2010 chair of the PRSA Counselors’ Academy, and a leading advocate of principled, socially responsible public relations practice. She blogs about ethical issues in public relations at The Ethical Optimist Blog.
Steve’s article, “Create your own video to advance your company’s reputation,” with tips on how to produce good quality corporate videos for the web, was published in the June 2010 issue of PR Tactics, the monthly newsletter [Read more…]
In this episode of the Middle Chamber Books Podcast, we speak with Ilise Benun, author of The Art of Self Promotion. Ilise will be the featured speaker on Tuesday, May 5, 2009, at the River [Read more…]