LMC collaborated with Ogilvy FK Health and its client, FamiliesFightingFlu.org, to produce a collection of video narratives by families who experienced the devastating effects of influenza first-hand. The videos are being used to educate the public through social media channels during National Influenza Vaccination Week,
You can see the collection of short and long videos in this series in a specially curated YouTube.com playlist. You can watch individual videos in the players below.
Caroline Miller’s Story
One family, the Millers, nearly lost their daughter Caroline to the flu when she was five years old. Now 10, Caroline, her sister Katie, mom Jennifer Pool and father Christopher Pool, recall her illness and how frightening her hospitalization became.
Caroline’s grandparents, Kathryn and Michael Pool, also described how Caroline’s illness made them realize the importance of getting an annual flu vaccine.
Kendra Mann-O’Brien’s Story
Joan Mann tells the devastating story of her adult daughter Kendra Mann-O’Brien, a mother of two young children, whose flu turned into pneumonia and took her life in a matter of weeks.
Serese Marrotta, executive director of FamiliesFightingFlu.org, who lost a five year old son to the flu, explains in this video why grandparents are important in the fight against the flu.