When organizations need an umbrella video to consolidate multiple brands under an overarching identity, a video can help your constituencies understand the interconnection between the brands. That was the challenge when LMC’s strategic partner ProfitCom, a public relations and marketing communications consultancy, sought our assistance for the repositioning of Lutheran Charities of Pennsylvania, the umbrella organization for five social ministry organizations.
Working with existing photographic and video assets, and with a minimal amount of new video footage, we produced an introductory video that Lutheran Charities is using on its website and in meetings around the state to explain its mission to donors, volunteers and churches within the Lutheran community in Pennsylvania.
Earlier, we collaborated with ProfitCom on a video for The Pines at Whiting, a continuing care retirement community in Toms River, NJ, that won a 2011 Silver JASPER Award in the Television/Video Documentary (10-30 minutes) from the Jersey Shore Public Relations and Advertising Association (JSPRAA).
We would be pleased to work with your organization on its explainer video projects. We can develop a video budget for a high quality video that will meet your outreach needs.