The Lubetkin Media Companies produced a four-and-a-half hour live video broadcast of Veteran-Centric Care Across the Continuum: PTSD, Moral Injury, Soul Injury: How to Become an Agent of Hope and Healing, a continuing professional education webinar, for Samaritan, the South Jersey regional leader for hospice and palliative care.
LMC Managing Partner Steve Lubetkin moderated a live Q&A session following a keynote presentation by Deborah Grassman, NP, CEO/Founder, Opus Peace, a grassroots organization that provides a full array of on-line and in-person programs to help people discover an unburdening process that restores personal peace.
“Lubetkin Media always does a great job for Samaritan,” said Joanne Rosen, Samaritan’s Chief Marketing & Public Affairs Officer. “We wanted to provide an excellent experience for our conference attendees, and Steve delivered! Along with his technical expertise, Steve’s production recommendations really enhanced the multi-media presentations from our expert speakers.”
LMC livestreamed the program from its Cherry Hill studio with speakers in a wide range of locations across the state. Since the program already was planned to deliver the presentations to a virtual audience, LMC’s approach to the production provided substantial flexibility for the presenters to deliver their workshops without the need to travel to a central broadcast location.
Phillip W. Heath, President & Chief Executive Officer, Samaritan, left, and Cathleen D. Bennett, Esq. President & Chief Executive Officer, New Jersey Hospital Association, hosted the half-day seminar
LMC uses the StreamYard streaming platform as a studio for presenters. Speakers connect to a simple web URL and while in the studio can interact with other presenters and share their screens for slideshows and other video content. StreamYard sends the streaming program live to multiple platforms for delivery to the audience, who can interact with the speakers through text chat and Q&A functionality.
LMC adds broadcast graphics like screen overlays showing social media links, hashtags, and other information like “lower thirds” with the speakers’ names and affiliations, making the presentation more like a TV broadcast with higher production values — and better audio and video — than a typical Zoom meeting.
Conference presenter Michael Mimms, Ed.D., of the New Jersey Hospital Association, with TV-style “lower third” and overlay graphics prepared by The Lubetkin Media Companies
It’s the third major live broadcast LMC has produced for Samaritan. During the height of the COVID-19 pandemic in 2021, LMC helped Samaritan take its major fund-raising Gala into a virtual environment for the first time.
In February 2022, LMC broadcast live with Samaritan chief development officer Chris Rollins hosting the Gala with prerecorded presentations including an LMC-recorded performance by the Timber Creek High School Vocal Ensemble. (Player below.)
LMC has the capability to produce extended live broadcasts in its Cherry Hill studios or on location. In November 2021, the firm produced a three-hour live broadcast for the Ocean Wind offshore wind project from the Ocean City Music Pier, with a live audience of more than 250 people and a broadcast audience of about the same number watching the livestream. In September 2021, the State Broadcast News division of LMC produced a three-hour live panel broadcast discussion of relations between the press, the police and the public, for the New Jersey Society of Professional Journalists from Rowan College at Burlington. State Broadcast News also produces live virtual roundtables for NJ Spotlight News.
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