Eric Kintz, Vice President of Global Marketing Strategy & Excellence for HP, has made a very cogent argument that supports all of the gut instincts I’ve had about Second Life, the Linden Labs “metaverse” where people get to create avatars for themselves that might or might not be human. A lot of people are REALLY passionate about Second Life, including some folks in the PR community.
Lots of computer companies have invested tons of capital to create a presence there. Car companies have showrooms that look beautiful, but are not staffed with salespeople 24/7. The result is a very creepy feeling world that seems a lot like EPCOT after the park closes. All the lights are on and the eery new age music is still playing, but there’s no one there, most of the time.
And when there is a meeting, there are a lot of people walking around barely clothed (free membership doesn’t include Linden dollars to buy wardrobe, you have to pay to play there!). And these people communicate by “air typing” on keyboards that they can’t afford to buy. No one talks, they just type.
But there’s a mad rush among some PR people to convince their clients that they simply MUST launch that new product or have that executive press briefing in Second Life to demonstrate how “with it” they are. I’ve been involved in technology in some form or another since the 1970s. That must be why I still don’t get this one.
Take a look at Eric’s 10 reasons and decide if you need to be there.