Steve’s article, “5 signs your social media guru is a quack,” is a lead story on the iMediaConnection.com website.
- Look for consultants whose experience in communications and online technology extends well beyond the last business cycle
- Pay more attention to the level of engagement the consultant has with followers and friends
- Ask your consultant about how much of their expertise they share freely with their social networks
- You want a consultant to be a devil’s advocate and challenge assumptions about social media