Editorial project: Steve’s article published on iMediaConnection

Steve’s article, “5 signs your social media guru is a quack,” is a lead story on the iMediaConnection.com website.


  • Look for consultants whose experience in communications and online technology extends well beyond the last business cycle
  • Pay more attention to the level of engagement the consultant has with followers and friends
  • Ask your consultant about how much of their expertise they share freely with their social networks
  • You want a consultant to be a devil’s advocate and challenge assumptions about social media


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