Steve’s article, “5 signs your social media guru is a quack,” is a lead story on the iMediaConnection.com website.
ARTICLE HIGHLIGHTS:
- Look for consultants whose experience in communications and online technology extends well beyond the last business cycle
- Pay more attention to the level of engagement the consultant has with followers and friends
- Ask your consultant about how much of their expertise they share freely with their social networks
- You want a consultant to be a devil’s advocate and challenge assumptions about social media
Article has been quoted by Sarah Pinnix, founder- Talk of the Town Workshop, Boone, NC, at http://www.talkofthetownworkshop.com/2010/09/social-media-consultant-as-devils-advocate/
Article quoted by Dror Glicksman and Sheryl Sitman on the WebWhile Inc. blog, in “Who Should Define Your Online Strategy?” at http://www.webwhile.com/internet-marketing/2010/09/20/456/.