CHERRY HILL, NJ – May 25, 2010 – Professional Podcasts LLC, the award-winning audio and video content production company headquartered in Cherry Hill, NJ, has won an Astra Award from the New Jersey Communications, Advertising, and Marketing Association (NJCAMA). The award is the third honor the company has earned for its multimedia productions since opening its doors in 2005.
In photo, Steve Lubetkin, right, of Cherry Hill’s Professional Podcasts LLC accepts ASTRA Award from Erin Higgins of Creative Marketing Alliance, a member of the NJCAMA Board of Directors.
Professional Podcasts won a Silver Astra award for a series of business-to-business audio podcasts produced for The ACE Group, a global insurer-reinsurer.
“It’s gratifying to have NJCAMA’s jury of professional communicators recognize that delivery of complex business content in audio form can still have an important role in a large company’s effort to reach out to corporate clients and prospects, said Steve Lubetkin, managing partner of Professional Podcasts. “In all of the excitement over the rise of the social media, many business users have focused all of their energies on social networks like Twitter and Facebook, and forget that creating their own radio and TV shows in the form of podcasts can reach a worldwide audience effectively.”
The podcasts were recognized in the Astra competition’s “Business to Business Podcasts (under 30 minutes)” category. The Astra award was presented at NJCAMA’s awards dinner at the Paul Robeson Center, 102 Witherspoon St., Princeton, NJ, on May 19.
The winning series of podcasts includes interviews with ACE Group risk management professionals and other subject matter experts about global risks faced by corporations in such areas as environmental liability, digital data security, directors and officers risk, logistics risk, and other complex business risks. The full series of programs, which Professional Podcasts has been producing for ACE Group since 2006, is available through the ACE Group website at http://www.acegroup.com/, at the podcast blog, http://aceprofessionalrisk.blogspot.com, via free subscription to the podcast RSS feed, and through the Apple iTunes Music Store’s podcast section.
In 2008, Lubetkin Communications/Professional Podcasts won a Silver JASPER Award for podcast audio programs it produced for NAPL, a global printing and graphic communications trade association, and in 2009, it shared a JASPER Award for a video documentary with Take This Journey LLC, another Cherry Hill video firm, for a program produced for Samost Jewish Family and Children’s Services of Southern New Jersey.
The New Jersey Communications, Advertising and Marketing Association (NJ CAMA) is a non-profit organization founded in 1986. Its mission is to support a community of creative and business professionals with programs and resources that continually improve the effectiveness and integrity of communications, delivered through advertising, marketing programs, public relations and other tactical efforts. More information is at http://www.njcama.org/.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, produces audio, video and other multimedia content and provides podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.
The firm produces high-quality audio and video content distributed as podcasts for such clients as the New Jersey Technology Council; the National Association of Realtors; the CCIM Institute; Jewish Family Services of Delaware; Consumer Credit Counseling Services of the Delaware Valley; Foundations Community Partnership; the American Institute of CPCU/Insurance Institute of America; Amboy Bank, Sun National Bank, Rutgers University; Leadership NJ; the New Jersey Bank Marketing Association, and the New Jersey Academy of Family Physicians. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.