Cherry Hill-Based Professional Podcasts Creates e-Learning Presentation for Philadelphia Sales Culture Expert Todd Cohen

Todd Cohen, sales culture expert and professional speaker


News Media May Contact:

Steven L. Lubetkin, Managing Partner
Lubetkin & Co. Communications
Professional Podcasts LLC
(212) 537-0196, (856) 751-5491 or (732) 333-1414
Todd Cohen

CHERRY HILL, NJ – September 23, 2009 – Professional Podcasts LLC, the award-winning audio and video production subsidiary of Lubetkin Communications LLC, has produced an online electronic learning (e-Learning) program for Philadelphia-based sales culture expert Todd Cohen.

The program, accessible from Cohen’s website (, is a 45-minute training course entitled “Essential Selling Skills,” available free to sales professionals who register at the site.

The multimedia program uses slides and synchronized audio and video commentary by Cohen to describe the important skills required for high-powered success in professional sales leadership positions, and focuses on the important responsibility of creating an effective sales culture in the sales professional’s organization.

“Sales culture is one of the most important elements of a successful sales organization, yet many companies don’t fully understand how critical it is to properly train both sales professionals and other personnel in how to create a collaborative sales culture in which everyone works for the ultimate good of the client,” said Cohen, a nationally recognized sales culture expert and consultant in creating winning sales cultures. “By offering this Essential Selling Skills course online, I’m hoping that we will get sales professionals to start thinking seriously about how to integrate effective sales culture creation into their organizations. That’s where the sales rubber hits the road, and that’s where we can make a significant difference in how well companies close the sales in their pipelines.”

Professional Podcasts uses a development tool called Articulate Rapid E-Learning Studio ’09 to combine elements of visual presentations like Microsoft PowerPoint slides, videos, and audio narrations or commentaries, in a synchronized e-learning program delivered through client websites or on disk.

The programs, delivered in the popular Adobe Flash video format, appear on a web page in a theater-style format customized with each client’s logo and corporate color schemes.

Presenters’ photos and bios are integrated into the presentation environment, which also includes handout materials, an interactive glossary, and audience participation materials such as quizzes and surveys.

Other examples of Articulate presentations produced by Professional Podcasts are:

1. A presentation on the importance of using podcasting to promote a company’s subject matter expertise, at

2. A presentation analyzing a recent appeals court oral argument involving patent law disputes, produced for Woodcock Washburn LLC, an intellectual property law firm in Philadelphia, at

3. Presentations produced for KenCrest Consultants of Plymouth Meeting, PA that are available to subscribers at KenCrest’s Transition Map website,

“Articulate’s robust toolset enables us to convert presentations, speeches, and training materials into dynamic, highly interactive, visually attractive e-learning courses, presentations, quizzes, and surveys for clients like Todd Cohen, who want to deliver their content and expertise to their audiences in an online format,” said Steven L. Lubetkin, managing partner of Professional Podcasts. “Articulate programs we create for Todd and other e-learning clients are an excellent complement to our production of broadcast quality audio and video content for delivery over the Internet as podcasts.”

Professional Podcasts can produce Articulate-based e-Learning modules for hosting individually on clients’ websites, or through specialized Learning Management Systems that keep track of participants’ progress through corporate training programs administered online.

Programs can be designed in linear fashion or to permit students to revisit sections in a sequence of their choosing. Progress reports can be delivered automatically to training managers. The programs are compatible with the online learning industry’s Sharable Content Object Reference Model (SCORM) standards.

About Todd Cohen

Todd Cohen is a high-energy, high-performance sales leader. Since 1984, Todd and his sales teams have delivered more than $350 million in revenue for leading companies including Xerox, Gartner Group, Pensare, Thomson-Reuters, and LexisNexis.

In 2007 Todd launched as a part of his company Sales Leader LLC to offer his expertise in sales, motivation, lecturing, and training to companies as well as individuals. His vision for the company is based on creating what he calls “Sales Culture” – a series of activities and attitudes that has the power to transform organizations in terms of revenue by helping people to see that “we are all in sales”.

As the Principal of SalesLeader LLC, Todd inspires, advises, and builds high-performance sales teams that produce outstanding results. He also provides strategic oversight for sales and marketing and serves as executive sales coach and advisor to clients ranging from small, rapidly growing start-ups to well-established, large corporations.  Todd also offers industry unique sales culture workshops to develop and refine sales skills.

A dynamic, inspiring and engaging public speaker, Todd has lectured and written extensively on topics such as:

  • Sales Culture and the role it plays in driving succes
  • Growing from a “sales rep” to a “sales professional”
  • Selling intangible products
  • Creating and using the right metrics to ensure success

Todd, a passionate believer in the power of networking, is the founder of The Innovators Club, a networking organization dedicated to advancing technology and entrepreneurship. He is also co-founder of Linked In Live Philly, a networking group for members of Linked-In to advance their professional networking skills.  He is also the co-leader of Career Transitions, a non profit group dedicated to helping professionals in transition.

He is a member of the National Speakers Association, the American Society for Training and Development and serves as co-chair of the Sales and Marketing group of the Greater Philadelphia Senior Executives Group.  Todd has been active in the American Cancer Society as well as several other charitable organizations. Todd holds a Bachelors Degree in Business Administration from Temple University

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is an award-winning provider of audio and video podcasting services for corporations and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use
of social media, like podcasts and blogs (online journals) as tools that facilitate two-way communications with customers, employees, and others.

The firm produces broadcast quality audio and video podcasts for corporate and organizational clients such as the Jewish Federation of Southern New Jersey; Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar; NAPL, a graphic communications trade association; the Financial Planning Association’s Philadelphia Chapter; Leadership NJ; and for the New Jersey Academy of Family Physicians. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. The company was recognized for its podcast quality with a 2008 Jasper Award from the Jersey Shore Public Relations & Advertising Association.

More information and sample audio podcasts are available at

Video podcasts are available at

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Editors, Note: Todd Cohen is available to discuss his sales culture philosophy and training programs.

Mr. Lubetkin is also a Senior Fellow of the Society for New Communications Research (, a global nonprofit think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society.

He is available to discuss how e-Learning and podcasting technology can help organizations communicate effectively with their audiences.

To interview Todd or Steve, please call Steve Lubetkin at (856) 751-5491 or email

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