Books and other products related to the practice of public relations.
In this episode of the Lubetkin on Communications podcast, we chat with Naresh Vissa, CEO of Krish Media Marketing and author of the book, Fifty Shades Of Marketing: Whip Your Business Into Shape & Dominate Your [Read more…]
Update, July 31: The Business of Podcasting is now available for instant download on the Amazon Kindle. Click here to order. In this episode of the Trafcom News Podcast, produced by Toronto-based podcaster Donna Papacosta, [Read more…]
For more than 40 years, Larry Litwin, APR, Fellow, PRSA, has been teaching the practice of public relations at Rowan University, Glassboro, Gloucester County, NJ, and elsewhere. Following a distinguished career in broadcast journalism with [Read more…]
In this episode of the Middle Chamber Books and Music Podcast, we speak with bestselling author Jason Jennings, author of The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change, in which he describes the characteristics [Read more…]
Frank Eliason, senior vice president of social media at Citigroup, and the creator of the @ComcastCares twitter customer service program, has published a book on outstanding customer service, appropriately titled At Your Service: How to [Read more…]
In this episode of the Middle Chamber Books and Music Podcast, we speak with marketing expert Dick Martin about his most recent book, Secrets of the Marketing Masters – What the Best Marketers Do – [Read more…]
In episode #47 of the Lubetkin on Communications Podcast, we present Jeff Ansell’s November 11, 2010 talk at the PRSA/Philadelphia Chapter. This episode of the podcast is also being cross-posted to the Middle Chamber Books [Read more…]
In this episode of the Middle Chamber Books Podcast, we speak with David Meerman Scott, co-author with Brian Halligan of Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic [Read more…]
In this episode of the Middle Chamber Books Podcast, we speak with Deirdre Breakenridge, president and executive director of communications of Mango!, a strategic and creative communications firm. Deirdre is the author of five Financial [Read more…]
David Meerman Scott, author of Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, is our guest in our latest Middle Chamber Books Podcast. David has recently made [Read more…]
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