Books and other products related to the practice of public relations.
Update, July 31: The Business of Podcasting is now available for instant download on the Amazon Kindle. Click here to order. In this episode of the Trafcom News Podcast, produced by Toronto-based podcaster Donna Papacosta, [Read more…]
For more than 40 years, Larry Litwin, APR, Fellow, PRSA, has been teaching the practice of public relations at Rowan University, Glassboro, Gloucester County, NJ, and elsewhere. Following a distinguished career in broadcast journalism with [Read more…]
In this episode of the Middle Chamber Books and Music Podcast, we speak with bestselling author Jason Jennings, author of The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change, in which he describes the characteristics [Read more…]
Frank Eliason, senior vice president of social media at Citigroup, and the creator of the @ComcastCares twitter customer service program, has published a book on outstanding customer service, appropriately titled At Your Service: How to [Read more…]
In this episode of the Middle Chamber Books and Music Podcast, we speak with marketing expert Dick Martin about his most recent book, Secrets of the Marketing Masters – What the Best Marketers Do – [Read more…]
In episode #47 of the Lubetkin on Communications Podcast, we present Jeff Ansell’s November 11, 2010 talk at the PRSA/Philadelphia Chapter. This episode of the podcast is also being cross-posted to the Middle Chamber Books [Read more…]
In this episode of the Middle Chamber Books Podcast, we speak with David Meerman Scott, co-author with Brian Halligan of Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic [Read more…]
In this episode of the Middle Chamber Books Podcast, we speak with Deirdre Breakenridge, president and executive director of communications of Mango!, a strategic and creative communications firm. Deirdre is the author of five Financial [Read more…]
David Meerman Scott, author of Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, is our guest in our latest Middle Chamber Books Podcast. David has recently made [Read more…]
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