This is Steve Lubetkin’s primary blog (formerly “Lubetkin’s Other Blog”), where he comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. Steve is a veteran public relations practitioner and a long-time national leader in the Public Relations Society of America. The podcast features seminar programs and interviews about communications, journalism, and other public relations topics.
Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news [Read more…]