“And now for something a little bit special. This is an award for Company Song So Awful I Was Positive It Was a Spoof. The outstanding winner in this category is Shell. Its song is called “Growing and Winning” and is set to “We Are the World”. “We have moved on, growing day by day/Sharing strengths, we practise what is best/We are all a part of Shell’s global family/Doing work aligned with everyone.” It is a haunting mixture of pyschobabble, sentimentality and business jargon. Have a listen yourself. You won’t be disappointed.
Lucy Kellaway in today’s Financial Times gives her awards for the worst business jargon of 2006, and in it she includes the following corporate song: