Award Winning Cherry Hill Video Firm Produces Alumni Videos For Rutgers-Camden’s 60th Anniversary Website



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Steven L. Lubetkin, Managing PartnerProfessional Podcasts/Lubetkin & Co. Communications

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Cathy K. DonovanAssistant Director, Communications

Rutgers University—Camden

(856) 225-6627 or

Award Winning Cherry Hill Video Firm Produces Alumni Videos For Rutgers-Camden’s 60th Anniversary Website

CHERRY HILL, NJMay 11, 2010 Cherry Hill-based Professional Podcasts LLC, the award-winning video and multimedia production subsidiary of Lubetkin Communications LLC, is producing a series of short documentary video podcasts, or “vidcasts,” to commemorate the campus’ 60th anniversary.

Professional Podcasts has completed two vidcasts in the “Scarlet Memories” series. The programs focus on alumni of Rutgers University’s Camden Campus reflecting on their Rutgers experiences. The videos can be accessed through a special Rutgers-Camden web page, ( Several additional videos are planned in the series.


Rutgers Video – Cal Maradonna

One vidcast features Cal Maradonna, retired dean of students at the Camden campus, who entered college as a freshman at the school in 1968 and remained on campus as a professor and administrator for the next 40 years. In his video recollections, Maradonna also describes creating many unique Rutgers-Camden souvenirs, including a commemorative bottle of Coca-Cola for the campus’ 50th anniversary, Rutgers cookies, walnuts, and other items. The Maradonna video is also available through YouTube at


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Rutgers Video – Beth Wirchansky

The second video profiles Beth Wirchansky, a 2009 Master of Science graduate of the Camden Campus. Wirchansky, who is working in cancer DNA research at Fox Chase Cancer Center in Philadelphia, was part of a biology department research team at Rutgers Camden that identified a previously uncategorized species of ground leech found in Alloway Township, NJ. Wirchansky’s video is at

“We are pleased to be working with Rutgers Camden to produce this video series,” said Steve Lubetkin, managing partner of Professional Podcasts and principal videographer for the Rutgers Camden documentaries. “Video podcasts are an increasingly valuable communications tool for organizations that want to explain their missions and tell interesting stories about how people in their organizations value their relationship with the organization. Videos help organizations like Rutgers Camden connect with audiences that increasingly are seeking information online. You simply can’t establish this kind of audience engagement through printed materials alone.”

About Professional Podcasts LLC/Lubetkin Communications

Professional Podcasts LLC produces audio, video, e-learning, and other multimedia content for businesses and professional organizations. Since 2005, Professional Podcasts has been counseling clients about the effective use of social media, especially rich media content like audio and video podcasts, multimedia, and e-Learning modules, as tools that facilitate two-way communications with customers, employees, and others.

Professional Podcasts received a 2010 Astra Award from the New Jersey Communications, Advertising and Marketing Association (NJCAMA) for its business-to-business audio podcasts for global insurer/reinsurer ACE Group. The firm also shared a 2009 JASPER Award from the Jersey Shore Public Relations & Advertising Association with Take This Journey LLC for a video they produced for Samost Jewish Family and Children’s Services, and won a 2008 JASPER for its audio podcasts for a trade association.

Professional Podcasts produces high-quality audio and video podcasts for Walmart Stores; the National Association of Realtors, Amboy Bank; the American Cancer Society, the American Institute of CPCU/Insurance Institute of America; the CCIM Institute; Sun National Bank; the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NAPL, a graphic communications trade association, NJBankers, a trade association representing major banks in New Jersey, Leadership NJ; the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors.

More information and links to audio podcasts are available at

Video podcasts are available at

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