NEWS RELEASE
FOR IMMEDIATE RELEASE
News Media May Contact:
Steven L. Lubetkin
Managing Partner
Professional Podcasts LLC
(856) 751-5491
steve@professionalpodcasts.com
or
Dennis Kane
Vice President and Marketing Director
Amboy Bank
(732) 970-2017
dkane@amboybank.com
CHERRY HILL, NJ – October 1, 2007 – Amboy National Bank, a 119-year old commercial bank headquartered in Old Bridge, Middlesex County, NJ, is reaching out to Internet audiences with a podcast, an audio program distributed over the Internet, to describe the features of the bank’s locally designed reverse mortgage product for senior citizens.
Professional Podcasts produced the program, which includes an interview with Bud Addis, a retiree and Amboy reverse mortgage customer, who describes how the product has provided additional income for living expenses such as insurance and healthcare. The program also features a conversation with Jackie D’Alessandro, an Amboy Bank reverse mortgage counselor.
“We believe our reverse mortgage product has distinct advantages for senior citizens in Central New Jersey compared with products offered by our competitors that can have high closing costs,” said Dennis Kane, Amboy Bank’s director of marketing. “Amboy Bank’s reverse mortgage product does not follow the government model used in reverse mortgage products at other banks, and generally offers customers substantially lower closing costs. Producing this podcast program gives us an opportunity to let one of our satisfied customers speak in detail about the Amboy Bank reverse mortgage in a medium that’s accessible 24 hours a day worldwide.”
“This podcast offers an excellent example of how companies can extend their marketing outreach to the Internet’s 24-hour availability,” said Steve Lubetkin, Managing Partner of Professional Podcasts. “Because senior citizens sometimes enlist younger family members to help with financial decisions like reverse mortgages, the bank decided to expand its outreach into social media like podcasts that younger audiences download to portable devices. In addition, many senior citizens use computers and the Internet to research financial planning and other topics, and they often find it more convenient to do their research after business hours. Having this feature program available for playback at all hours expands Amboy’s ability to help customers understand the product at a time convenient for the customers.”
“Podcasts” are recorded audio and video programs delivered via the Internet to audiences that can either download the files to Apple iPods or other digital audio devices, or view them directly from websites. Podcast programs are free to listeners. The Amboy Bank podcast is available at the bank’s website, www.amboybank.com, via direct download at http://media.libsyn.com/media/lubetkin/ANB1.mp3, and through the Apple iTunes Music store at this link.
Professional Podcasts collaborates closely with clients to design podcast productions, including scripting, on-air talent, post-production editing, and all the arrangements necessary to make podcasts available through various podcast directories on the Internet, including the popular Apple iTunes Music Store (www.itunes.com).
Professional Podcasts uses broadcast quality digital audio and video equipment to produce its podcasts, including an 11-part podcast series just completed at the GraphExpo printing industry conference in Chicago for NAPL, the trade association for excellence in graphic communications management (www.napl.org).
Visitors to an organization’s website can download podcast programs for review on their desktop computers, or synchronize them with a portable digital media device. Software programs called “feed readers” or “podcatchers” allow users to “subscribe” to podcasts at no cost, and receive new programs in a podcast series automatically.
About Amboy Bank
Amboy Bank, a full service commercial bank headquartered in the Township of Old Bridge, was established in 1888. Based on our 119 years of strength and service, we have earned a reputation as a well-respected financial institution in central New Jersey. Amboy Bank’s mission is to provide a high level of personal and professional services to business and retail customers. Amboy Bank has 24 offices located in the counties of Middlesex, Somerset, Mercer and Monmouth.
About Professional Podcasts LLC/Lubetkin Communications
Professional Podcasts LLC, a wholly owned subsidiary of Lubetkin Communications, is a leading provider of business podcasting services for corporations and professional organizations. The firm launched its Internet broadcasting practice in April 2005, counseling clients about the effective use of podcasts and blogs, online journals that facilitate two-way communications with customers, employees, and others.
The firm, which focuses on production of high-quality podcasts for clients, has produced podcasts for ACE-INA Insurance, Magic Software Enterprises, Sun National Bank, the Rutgers University School of Business Administration’s popular Quarterly Business Outlook Seminar, NJBankers, a trade association representing major banks in New Jersey, and for the Public Relations Society of America. The firm also produces its own podcasts focusing on public relations, computer technology, bond ratings, and interviews with book authors. More information is available at www.lubetkin.net or at www.professionalpodcasts.com.
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Editors, News Directors, Please Note: Mr. Lubetkin is available to discuss the use of podcasting for business information applications. In addition, for broadcast outlets, actualities from the Amboy Bank podcast interview guests are available for inclusion in news reporting on this program. For more information, please call Professional Podcasts at (856) 751-5491 or email steve@professionalpodcasts.com
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