News Coverage of Steve’s 2006 Visit to the Philippines

Steve completes 2006 speaking tour of The Philippines despite Typhoon “Milenyo”

Banner promoting Steve's appearance at the University of the Philippines Diliman Campus
Banner promoting Steve’s appearance at the University of the Philippines Diliman Campus

Despite the worst typhoon to hit Manila in 11 years, the 13th National Congress of the Public Relations Society of the Philippines took place as scheduled in September 2006, and Steve was the keynote speaker at the height of the storm. More than 200 public relations practitioners took part in the two day conference, even though large portions of Manila lost electric power and water when the storm crashed through the city on September 28.

Steve spoke about the public relations value of social media like podcasting and blogs.

The US Embassy also arranged for Steve to speak at two local universities. At the University of the Philippines at Diliman, Steve spoke to more than 100 journalism students about careers in public relations. All but one other speaking appearance were cancelled because the storm closed schools for several days.

Steve and Members of the Mass Communications Faculty at UP Diliman
Steve and Members of the Mass Communications Faculty at UP Diliman

Members of the Mass Communications Faculty at the University of the Philippines meet with Steve and US Embassy First Secretary Matthew Lussenhop, seated at right.

Steve’s article on his trip appeared in Attitudes, the quarterly magazine of the Jewish Federation of Southern New Jersey. Download a PDF of the article here.

LopezLink Magazine reported on Steve’s speech. Download a PDF of the article
here.

Steve was interviewed on ABS-CBN’s Studio 23 “Breakfast” Show on September 27. Click on this player to view the video:

The Philippine Star newspaper mentioned Steve’s appearance in its society column on October 12, 2006.

The Star also mentioned Steve’s appearance in its “Billbo@ard” section, which it describes as “a roundup
of news and events in marketing and advertising,” September 27. Read a PDF here.

Steve spoke at De La Salle University in Manila: His appearance was photographed by Marie Kris Rodriguez, president, Junior Entrepreneurs Marketing Association (JEMA) of DLSU, who posted photos of Steve’s appearance on her Multiply.com blog.
Steve meets with his hosts at De La Salle University
Steve meets with his hosts at De La Salle University – From left to right: Dr. Jaime Ong, chairman, Marketing Department, De La Salle University (DLSU); Ms. Marie Kris Rodriguez, president, Junior Entrepreneurs Marketing Association (JEMA) of DLSU; Mr. Jose Luis Liongson, faculty adviser, JEMA; Mr. Linus Reyes, JEMA executive; Mr. Richmond Fang, logistics head, JEMA; Steve; Br. Cecilio Hojilla, DLSU; Dr. Trinidad Osteria, president, Yuchengco Center, DLSU; Ms. Agnes Caballa, information specialist, Public Affairs Section, US Embassy, Manila; Dr. Leonardo Garcia, professor, Marketing Department, DLSU.

During the De La Salle University visit, Steve, a 1974 graduate of Christian Brothers Academy, Lincroft, NJ, had the opportunity to meet with faculty and students including Bro. Cecilio, a member of the same Christian Brothers teaching order that operates Steve’s high school.

Grand Prix Champions of the Student Public Relations (PR) Plan Competition
Shown are (from left): Pamela Joy Sumanga; Joyce Miranda; Jenna Atun; Kathleen Dorico; Carlito Parungao; Steve; and Charissa Cortuna

Steve also met the Communications Research students from the University of the Philippines College of Mass Communications, who are this year’s Grand Prix Champions of the Student Public Relations (PR) Plan Competition of the Public Relations Society of the Philippines (PRSP). The students’ winning entry was a PR initiative to promote reading among young people. They received a Junior Anvil at the PRSP’s Public Relations Congress.


Public Relations in the Philippines: Steve cuts the ribbon at the 13th National Public Relations Congress

PRSP Ribbon Cutting in Philippines
Participating in the ribbon cutting are members of the PRSP Board of Directors (from left): Joel D. Lacsamana, APR, director of communications, Manila Water Company; Maloli K. Espinosa, vice president of corporate communications, ABS-CBN Broadcasting Corporation; Steve; Ritzi Villarico-Ronquillo, Manila Electric Company; Ma. Amylyn C. Sison de Quiros, APR, president of PRSP; and Matthew Lussenhopp, first secretary and spokesman, US Embassy, Manila. Steve is wearing a barong, the ceremonial dress shirt worn for formal occasions in the Philippines, presented to him as a gift from PRSP.

Steve cuts the ribbon at the 13th National Public Relations Congress in Manila on September 28. Steve was keynote speaker at the conference, sponsored by the Public Relations Society of the Philippines. As Steve began his presentation on podcasting and blogs, the lights flickered, the microphone crackled, and Typhoon Milenyo made its presence known. Hotel generators kicked in, and the program continued with more than 200 participants in attendance.

Steve taking questions at PRSP Conference
Steve taking questions at PRSP Conference
After his presentation, Steve took questions from the 200 public relations practitioners at the conference. Outside, the worst typhoon to hit Manila in more than a decade was raging. If you are interested in the audio from Steve’s presentation, send us an email at steve@lubetkin.net

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  1. Five things you can do today to improve your seminar presentation - and none of them involve a typhoon | On Communications Blog/Podcast

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