Steve Lubetkin, Cherry Hill-based PR and Technology Counselor, Authors Article on Conference Panel Moderation in Financial Planning magazine

Financial Planning is a leading magazine for financial advisors

CHERRY HILL, NJ – September 2, 2005 – An article on how to be effective as moderator of a panel discussion by Steve Lubetkin, managing partner of Cherry Hill-based Lubetkin & Co. Communications, appears in the September 2005 issue of Financial Planning, a leading professional magazine for investment advisors and wealth counselors.

Lubetkin, a veteran of more than two decades in corporate public relations, and a former chairman of the Financial Communications Section of the Public Relations Society of America, wrote the article based on his experiences counseling bond rating analysts at Standard & Poor’s about how to make public presentations.

“People are frequently asked to be a panel moderator at a conference or seminar, but they don’t always realize that this role can be an excellent place for them to demonstrate their own expertise, rather than just leaving the commentary to the panelists,” said Lubetkin, who counsels senior corporate executives about effective public speaking and media interviewing. “We want our clients to be effective at conveying their key messages through whatever speaking opportunities they have, and just because you are moderating a panel doesn’t mean you have to be moderate.”

Lubetkin is a veteran corporate communications executive for Bank of America, Fleet Bank, Summit Bank, Standard & Poor’s, Unisys, and Conrail.

Lubetkin & Co. Communications specializes in strategic communications advice for corporate clients, executives, and other organizations. A copy of the Financial Planning article can be downloaded for free at the Lubetkin & Co. website, http://lubetkin.net.
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