Society for New Communications Research Podcast: Excellence in New Communications Award Winner Satya Krishnaswamy, CEO of Next Principles, Social CRM developer

Satya Krishnaswamy, CEO of Next Principles
Satya Krishnaswamy, CEO of Next Principles

The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Satya Krishnaswamy, CEO of Next Principles. Next Principles was recognized by SNCR for its Social CRM application. Here is a description of the Next Principles winning entry.

Satya Krishnaswamy, CEO of Next Principles
Satya Krishnaswamy, CEO of Next Principles

Satya founded Next Principles in 2010. He has more than 17 years of enterprise software experience in a wide variety of roles including pre-sales, business development, software development and project management. Satya spent more than 14 years at SAP, both in Asia Pacific and the U.S. His involvement with CRM dates to the late 90s when he led SAP’s first CRM team in Asia Pacific. Satya also held leadership roles within teams in the Offices of the CEO and the CTO in SAP Labs, Palo Alto.

The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board.

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